We've reinvented toothpaste with
earthly toothpaste
Brushing your teeth has always been a good habit. But when that good habit starts doing bad things to the environment, isn't it time to do things differently?
We've reinvented toothpaste with
earthly toothpaste
Brushing your teeth has always been a good habit. But when that good habit starts doing bad things to the environment, isn't it time to do things differently?
Get your facts straight
For too long the dental industry has gone unchallenged, making us believe that toothpaste “has to” come in a tube. But we say, enough is enough. Choose better. Choose Earthly Toothpaste.
40% of water
Traditional toothpaste contains up to 40% of water
Earthly Toothpaste Tablets uses zero water during production
Micro plastics
from toothpaste tubes end up in our oceans and our seafood
Earthly Toothpaste contains no harmful toxins, and is safe for our oceans
Toxic to our marine life
The colourants in toothpaste are toxic to our marine life
Colourants? What colourants? Earthly Toothpaste contains none!
500 years
The plastic in a toothpaste tube takes 500 years to fully degrade
Earthly toothpaste is cruelty free and safe for the environment
22 mil toothpaste tubes
end up in our oceans and landfills in South Africa alone
Earthly Toothpaste packaging is 100% recyclable and reusable
earthly on
the Telly
One small bite for (wo)man, one giant leap for our environment. Check out our latest TV ad to find out how Earthly Toothpaste is driving real sustainable change.
As seen in:
make an earthly difference
Annually, 1.5 billion toothpaste tubes end up in landfills and the plastic in those tubes needs 500 years to degrade.
make an earthly difference
Annually, 1.5 billion toothpaste tubes end up in landfills and the plastic in those tubes needs 500 years to degrade.
toothpaste tubes saved so far
earthly toothpaste
products
Changing the world is a choice. Let your first choice be switching to zero-waste Earthly Toothpaste – it’s good for the environment and it’s good for you.
The Tooth about
Dental Care
Zero waste also means zero complexity. Dental care should be simple – that’s why we’ve created fun tools to teach your kids the importance of good oral hygiene and dental care. Simply.