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We've reinvented toothpaste with

earthly toothpaste

Brushing your teeth has always been a good habit. But when that good habit starts doing bad things to the environment, isn't it time to do things differently?

We've reinvented toothpaste with

earthly toothpaste

Brushing your teeth has always been a good habit. But when that good habit starts doing bad things to the environment, isn't it time to do things differently?

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Think Earthly. Think toothpaste, without the waste, and you could win your share of R60 000 in grocery vouchers! For your chance to win, buy any Earthly Toothpaste product, snap a photo, upload it to Instagram or Facebook, and tag @EarthlyToothpaste. Ts and Cs apply. Competition ends 31 July 2022. Keep your till slip.

Now Available at the following stores

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Coming soon to a region near you

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Get your facts straight

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For too long the dental industry has gone unchallenged, making us believe that toothpaste “has to” come in a tube. But we say, enough is enough. Choose better. Choose Earthly Toothpaste.

earthly on
the Telly

One small bite for (wo)man, one giant leap for our environment. Check out our latest TV ad to find out how Earthly Toothpaste is driving real sustainable change.

As seen in:

make an earthly difference

Annually, 1.5 billion toothpaste tubes end up in landfills and the plastic in those tubes needs 500 years to degrade.

make an earthly difference

Annually, 1.5 billion toothpaste tubes end up in landfills and the plastic in those tubes needs 500 years to degrade.

toothpaste tubes saved so far

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earthly toothpaste
products

Changing the world is a choice. Let your first choice be switching to zero-waste Earthly Toothpaste – it’s good for the environment and it’s good for you.

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The Tooth about
Dental Care

Zero waste also means zero complexity. Dental care should be simple – that’s why we’ve created fun tools to teach your kids the importance of good oral hygiene and dental care. Simply.